How Branding and Pop Culture Impact Black Civic Engagement
short film
Co-director/Assitant Editor/Producer
Fall 2020

Renowned conceptual artist and co-founder of For Freedoms, Hank Willis Thomas, and designer and founder of Denim Tears, Tremaine Emory, visit the stomping grounds of Tremaine’s youth in Jamaica, Queens, NYC. In the midst of COVID-19 and merely days before the 2020 election Hank and Tremaine take a moment to reflect on their collaborative efforts to support the Black vote while keeping their eyes on the future. Hank and Tremaine discuss how Black ingenuity in fashion, music, art and branding collabs can be a tool towards shifting the culture of civic engagement in America.

Zion Estrada (she/her) is an interdisciplinary artist researcher living on Gabrielleno/Tongva Territory. Her work flows between archival assemblage filmmaking, sonic collage production and experiential design.

Zion’s  experimental collage language in film and sonic works often use layering of field recordings, found sounds and carefully curated sound clips that score a line of discourse that complicate temporality, history and meaning making. Her practice is informed by the palimpsest.

Her services include creative direction/production, narrative strategy, archival research, experiential design, host/facilitation, and sonic/visual works.

She is most interested in the non-verbal  and non-human qualities of storytelling in Africa and her diaspora (specifically the Caribbean) and how sounds hold the spirits of the past and the alchemic power to magnetize communities, movement, moods, and healing. She draws on the traditions of Black Trans abolitionists care making, sex worker solidarity,  doula presence practices and movement architects love of release.

Zion is co-founder and Creative Director of Black Discourse and owner of BZE Consultant LLC.

Director of Programs at BLD PWR; holds 10yrs as educator and curriculum developer.

Board member at Citizens of Culture
Presenting at the Ghetto Biennale in Jacmel, Haiti 2024
Participant in MIT Worlding Project Community 2023